However, after four months of review, including discussions of various possible changes to the agreement, it’s clear that government regulators and some advertisers continue to have concerns about the agreement. Pressing ahead risked not only a protracted legal battle but also damage to relationships with valued partners. That wouldn’t have been in the long-term interests of Google or our users, so we have decided to end the agreement.
So Google basically was afraid to be catched by the US Antitrust and bang! they broke the deal. Nice strategy indeed. Now Yahoo is looking to get and agreement with Microsoft, nice move but isn’t it a bit too late?
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