This is a good example on how versatile Analytics is. If someone though putting out Analytics would have been only to get on a massive amount of date (even if users are allowed to keep their statistics out of Google’s sight), I guess it just a great added value to Google’s brand as it’s getting closer to other big analytics names like Webtrends or Nedstat.
Anyway, this article explains in depth how to start tracking article campaigns on Analytics. Since sending press releases around has become a standard practice in web promotion strategy, this one will help you out in case you need to get exact figures about that traffic.
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