Finally a few words from Google about the last algorithm update. According to the last news, this last change would have affected SERP pushing up all brand connected keywords. For instance, a query on “cars” would have brought up all major car producers at the top of the SERP.
In this short video, Matt Cutts explains the change in detail. Basically the update will push up websites depending on a particular set of value:
- trust
- authority
- reputation
- PageRank
- high quality
Oddily enough, emphasizing these parameters made the big brands rise up in the SERPS, as pointed out here.
Anyway, Matt Cutts says that a query on “eclipse” doesn’t bring up any link to a Mitsubishi page which should confirm the fact that brand names are not getting any help in SERPs.
There’s only one way to find this out: is there any brand with a recent made website with no reputation, PageRank, trust and authority which ranks high on SERP?
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