Archive of published articles on May, 2009

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Do-follow links from Citiservi

27/05/2009

free do follow link from citiservi.es

Get a do-follow link for free!

Citiservi is a new local search engine. It’s an independent project which aims to keep in touch service providers and businesses in Spain.

You can add your own business with phisical address, phone numbers and all details and get a free do-follow link on a personal page.

However its Pagerank is still pretty low but I’m confident it will grow quickly in a short time. Add it to your bookmark list and do not forget about it when it comes to plan the next link building strategy.

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Google Analytics tracking bookmark visits

26/05/2009

Quite an interesting video on how Google  Analytics manages and attributes visits coming from bookmarks. When it comes to direct access it’s always hard to actually define its origin, wether it’s a user who has our URL stored in his bookmarks (an usual  or he just got the url passed by someone or got it from a media campaign for instance…). There’s plenty of possible scenarios this case can apply to.

The video shows some of Google Analytics limitations and weaknesses (a visitor could come first via the search engine, and come back 10 times directly after that and all those visits would still be attributed to search), but it’s interesting to see how it works with cookies.

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How to create custom profiles and reserved areas on WordPress

18/05/2009

Restrict access to users on WordPress

restricted-access-to-wordpressHave you ever thought of make some content of your WordPress blog available only to certain users? Do you need to restrict access only to a certain type of users to selected blog pages or post? Ever thought of create a reserved area for registered users on your WordPress blog?

Some time ago, while working on a client’s project with a*dult content, I came up with the idea of restricting access only to a certain type of users. This would have avoided any problem with underage visitors. The thing was that he only wanted to use WordPress, because it was the only content management system it was familiar with.

So I started thinking how this could be sorted out. Actually WordPress does not come out of the box with such a feature. What we needed was some sort of plugin able to distinguish between users according to some extra information.

The issue was promtly solved with two different plugins:

  • Disclose Secret allows to restrict access to certain pages or posts only to users complying with certain criteria.
  • Cimy Extra Fields for WordPress makes some more data available for any users. This extra fields can be used to distinguish in between differents types of users therefore setting up specific access to content

With these two plugins we can manage access to any type of content for any type of users, even feeds, archieves, homepages and search results.

WordPress is indeed versatile and fully customizable. However, if you really want to create reserved areas for users with a secured login procedure, there’s plenty of CMS out there which can do this job pretty well, even through a SSH connection.

Still, if you just want to make sure that you blog is read only by the right people, this might be the best option: simple, easy to deploy and safe enough.

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Top Social Brands of 2008

12/05/2009

Despite the world economic downturn, Apple gets 3 spots on the top ten. One of his products got this popular to overtake it’s own brand.

top social brands 2008

I guess this is the best demonstration of how innovation, research and real care for customers needs can actually make any company grow, in spite of the worst crisis ever.

By the way, check the original article here, at Marketing Charts.

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Issues preventing Twitter from becoming a real search engine

8/05/2009

twitter working on a search algorithmAccording to this CNET report,  Twitter will feature a search algorithm which will be able to:

crawl the links included in tweets and begin to index the content of those pages. [...] Twitter Search will also get a “reputation” ranking system soon [...]

After all, it was easy to predict. Plenty of people has been wondering that this would have happened sooner or later.
The question is if it would be able to gain a tiny share of the search engine market, considering Google evergrowing power and

If they really want to go this way they should come to terms with two main issues:

Gain some content authority

They should get a rid of all those bots and try to better develop and organize a following system able to guarantee some sort of authority: too many people add friends randomly trying to get hopefully followed themselves. This can affect link reputation and ranking system, if they’re really keen to develop one. I guess this is the first issue the should deal with.

Get safe and make people feel safer

Hacking Twitter is a bloody joke. It’s unbelievable easy. They must deal with it and sort things out as soon as possible. No service can grow in the market if people do not feel safe enough to use it and share data.

However, Twitter is still able to seduce investors. I guess it’s the proof that its search model could really work anyway. New rumors are spreading about Apple considering investing some bucks on it.
Apparently this first quarter Apple’s financial result make people wonder what will be the next step: maybe buying Twitter or jump into the videogame bandwagon with Electronic Arts?

Whatever will be, Twitter has already gained a prominent position into the market, soon things will change, and Google will have to make its move.

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