Quite an interesting video on how Google Analytics manages and attributes visits coming from bookmarks. When it comes to direct access it’s always hard to actually define its origin, wether it’s a user who has our URL stored in his bookmarks (an usual or he just got the url passed by someone or got it from a media campaign for instance…). There’s plenty of possible scenarios this case can apply to.
The video shows some of Google Analytics limitations and weaknesses (a visitor could come first via the search engine, and come back 10 times directly after that and all those visits would still be attributed to search), but it’s interesting to see how it works with cookies.
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