Sentiment Analysis: the next big thing in SEO?
Since the
semantic web is getting closer, new metrics and methods of analysis appear. If
sentiment analysis is already a well discussed topic in
social media is becoming also important when having to deal with most common
search engine optimization.
This presentation gives a brief general outline about the topic, also giving some good resources for further reading, beside explaining in detail by a strictly logical point of view, the way specific sentiment analysis tool might actually work. Definitely the next hot topic in SEO world.
We’re all quite familliar with the autocomplete feature of Google. However it seems that autocomplete does not work properly on a specific set of keywords. Try to search for bittorrent or any term related to scientology or Falung Dafa. Google is not properly helping you out with any suggestion.
If a certain set of keyword seem to have magically disappeared from the autocomplete feature, a large number of compromising keywords is still available to autocomplete. Here’s a few examples:
Some reactions from here:
Google won’t autocomplete searches for “bittorrent,” but if you are interesting in learning how to kidnap someone, make meth, build a bomb, cheat on your taxes, or shoplift, they will happily autocomplete your search for you.
A good bunch of suggestion for what you might to look for on the internet…
Quite self-explanatory, there’s no need of any further comment on this. While Twitter and Facebook show a almost linear increase (Myspace seems linear as well in its fall), Tumblr increase in number so fast to seems like exponential.
via ILoveCharts
I don’t know if any of this will really happen, but in most cases it’s most than just gut feeling:
1 – Smartphones will finally overtake desktop pc in sales. It’s no news, this has been going on for a while, most smartphone can easily replace desktop for the most essential tasks. Moreover most telco sales pitch uses the phone itself as a driver to sell they’re plans, no wonder if we would see an increase in sales topping current desktop pc sales.
2 – Google to buy Twitter for 4billion dollars – This isn’t news either, rumors have been spreading in the past few months and is probably time for the guys at Twitter to settle down and seriously think about the future.
Moreover, with no idea about a solid and viable business model, they just look like a easy prey for Google.
3 – Android will grow stronger, Nokia in need of a new strategy, Apple will need to face new challanges – The rise of Android screwed up the centralized model of Apple with his iPhone and iTunes platform, Nokia certainly need to invest in innovation and new product or die. Mobile as we knew it are dead, long live to the mobile!
4 – Yahoo! will look for a new CEO – Yahoo! has to finally found is formula, if they already lost quite of a long time a go the search engine war, they need to find someone brave enough to push on innovation.
Quite of a interesting situation though, will see what happens, it’s gonna be fun for sure! And if you wondered how thing actually changed in the past 10 years, that a look at this infographic.
