We should never underestimate powerpoint presentation, especially when it comes to explain stuff like marketing, branding, ROI, ROE, metrics and online marketing.

At eConsultancy they made available 10 high quality powerpoint presentations about social media and online marketing.

Pretty useful stuff, for instance when it comes to explain web 2.0 to internet-skeptic clients

Nowadays we all know the importance of social networks in online marketing. According to this press realease, Omniture is aiming to get his own share in the social media analytics with a specific solution.

If you think about tracking traffic from Facebook is quite of a deal indeed. There’s no specific referrer, no way to track users or pages back.

Even when we decide to launch a campaign using custom-made application, it’s pretty hard to get any statistic feedback on their use and the engagement with users.
A specific add-on was obviously needed.

It is called Double App Measurement for Facebook. The dashboard looks pretty much like this:

Anyway, if you are not using Sitecatalyst from Omniture you can still have a glimpse of social networks analytics with Google Analytics check this post I wrote some time ago: How to track visits from social bookmarks with Google Analytics .

We all know SEO is not science: most of SEO practices come from direct experience or reliable source but there’s som much uncertainity that makes everything blend into doubts.

That’s the reason why advices coming straight from Matt Cutts or the Google webmaster blog should be taken definetely seriously. We’ve already seen Matt getting into certain topics put into the spotlight of the SEO community and giving useful (altough sometimes ambigous) insight.

This time he realeased a bunch of slides he presented to the 2009 San Francisco Wordcamp

Following is a resume of the main points he discussed:

Crawlers and PageRank algorithm

• Google spiders go crowling pages in a pagerank order: highest pagerank pages get crawled before pages with a lower pagerank
• Being relevant and reputable is the actual criteria that works behind the Page Rank

Keywords and content optimization

• When it comes to keywords, put yourself into the user shoes: think about what he would type in his search string
• Do not think about stuffing your pages with keywords: write naturally.
• ALT attribute are handy (3-4 relevant words)

WordPress

• Set your permalink to domain.com/post-title (setting -> reading -> custom permalink structure /%postname%/)
• Modify your titles and file names (urls) acconrding to the content

This is the powerpoint format. Slides are also available from Google Docs.

Get a do-follow link for free!

Citiservi is a new local search engine. It’s an independent project which aims to keep in touch service providers and businesses in Spain.

You can add your own business with phisical address, phone numbers and all details and get a free do-follow link on a personal page.

However its Pagerank is still pretty low but I’m confident it will grow quickly in a short time. Add it to your bookmark list and do not forget about it when it comes to plan the next link building strategy.

Quite an interesting video on how Google  Analytics manages and attributes visits coming from bookmarks. When it comes to direct access it’s always hard to actually define its origin, wether it’s a user who has our URL stored in his bookmarks (an usual  or he just got the url passed by someone or got it from a media campaign for instance…). There’s plenty of possible scenarios this case can apply to.

The video shows some of Google Analytics limitations and weaknesses (a visitor could come first via the search engine, and come back 10 times directly after that and all those visits would still be attributed to search), but it’s interesting to see how it works with cookies.