Big news for Google on his Adsense program for Publishers. This time a new entity comes into play, third-party advertisers. Still unknown rates and CPC…
Will be Google able to guarantee decent rates and quality of the ads? Who will be these so called big advertisement brands which will start spreading on the Adsense network!?
However it seems that these new ads will be “expandible” when mouse rolls over them and will be available in flash and standard image format. No need to twek your adsense code though because the feature is already available for all the text/image ads. Only text ads won’t be affected by the change.
The full article is available at the official Google adsense blog.
While it seems that Google just wants to open up, I guess it will ruin the quality of the ads and CPC rates, what do you reckon?