Analytics360 integrates Google Analytics into WordPress
MailChimp has relesead Analytics360, a WordPress plugin which brings Google Analytics in your WordPress dashboard.
I recently came across this really useful wordpress plugins which basically integrates your Google Analytics account straight into your WordPress installation.
I’m quite of an analytics freak I must say, I spend way to much time flickering through browser tabs checking all the different analytics accounts I have.
This WordPress extension comes quite handy, especially when running multiple accounts on the same service (Google Analytics in this case).
360 Analytics does not reduce or modifiy the quality and quantity of information you usually get about your website when logging into your Google Analytics account.
The plugin comes straight from MailChimp and can be used in conjunction with their email marketing services to track the performance of your email campaigns on your site traffic.
By the way: I should start considering how effective are WordPress plugins in terms of marketing… this very extension is quite of an example)
Nowadays we all know the importance of social networks in online marketing. According to this press realease, Omniture is aiming to get his own share in the social media analytics with a specific solution.
If you think about tracking traffic from Facebook is quite of a deal indeed. There’s no specific referrer, no way to track users or pages back.
Even when we decide to launch a campaign using custom-made application, it’s pretty hard to get any statistic feedback on their use and the engagement with users.
A specific add-on was obviously needed.
It is called Double App Measurement for Facebook. The dashboard looks pretty much like this:
Anyway, if you are not using Sitecatalyst from Omniture you can still have a glimpse of social networks analytics with Google Analytics check this post I wrote some time ago: How to track visits from social bookmarks with Google Analytics .
This is a good example on how versatile Analytics is. If someone though putting out Analytics would have been only to get on a massive amount of date (even if users are allowed to keep their statistics out of Google’s sight), I guess it just a great added value to Google’s brand as it’s getting closer to other big analytics names like Webtrends or Nedstat.
Anyway, this article explains in depth how to start tracking article campaigns on Analytics. Since sending press releases around has become a standard practice in web promotion strategy, this one will help you out in case you need to get exact figures about that traffic.
As reported by the of
ficial Google Analytics Blogs, it is now possible to find out how many users are using an Iphone to browse your pages. Rather than a revolution it’s just another natural step towards the complete segment management feature of Analytics.
If you’re getting curious about this, take a look to this page, the guys at Google analytics know pretty well how to explain the segment feature. It’s kind of tricky at first, you just need to get used to it and it’s perfect.
Anyway, it could be cool to be able to get stats not only from Iphone users but also from all top-class mobile users. If you are into this, this guy who looks pretty much into analytics just came out with a regular expression which discriminates browsers for screen resolutions, hence finding out who’s got an tiny mobile browser.
I always loved WordPress for it’s ease to use, user friendly interface, ever growing library of add-ons. All these qualities have contributed through the years in making WordPress the latest CMS revolution for the masses, allowing anyone to set up his own little space on the net.
At first I used to copy and paste the analytics code into the footer. Kind of lame I must say. If you’re using a template with a auto-update feature be ready to copy and paste again your analytics code when the latest update comes out.
In order to avoid this are available two tools which might make life easier while working on Analytics and WordPress
Google Analytics for WordPress: it features Google Image tracking which means that traffic from Images would be considered as a proper source instead of just as a referrer. Quite of a bonus considering how much traffic might come from Image sometimes.
Google Analyticator: This one is good as well. The bonus comes with the chance to embed code directly into pages from wordpress front-end.
It’s not over yet… I’ll describe some nice trick to twek your analytics account and get even more data about your blog… stay tuned.