Online Marketing Infographics Roundup #1

12/12/2010

I love infographics. Back in the days when the internet wasn’t still mainstream, I used to flick through dictionary pages and get stuck into those dictionary illustrations focused on a specfic jaonline marketing infographicsrgon. Those illustration made possible get a grip of loads of information with a quick glimpse, it was a really dense amount of info beautifully displayed.

Information has evolved from then, but I feel the same amazement whenever I stumble upon an infographic.

A quick round of the most interesting infographics I’ve bumped into in the past few days, focusing from Yahoo! users search habits, first million of users for HootSuite, WordPress and and Apple VS Microsoft feud.

  • The Power of WordPress – One of the main reasons behind the content-revolution of the past few years, a must-read/see infographic about this CMS.
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Top Social Brands of 2008

12/05/2009

Despite the world economic downturn, Apple gets 3 spots on the top ten. One of his products got this popular to overtake it’s own brand.

top social brands 2008

I guess this is the best demonstration of how innovation, research and real care for customers needs can actually make any company grow, in spite of the worst crisis ever.

By the way, check the original article here, at Marketing Charts.

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Issues preventing Twitter from becoming a real search engine

8/05/2009

twitter working on a search algorithmAccording to this CNET report,  Twitter will feature a search algorithm which will be able to:

crawl the links included in tweets and begin to index the content of those pages. [...] Twitter Search will also get a “reputation” ranking system soon [...]

After all, it was easy to predict. Plenty of people has been wondering that this would have happened sooner or later.
The question is if it would be able to gain a tiny share of the search engine market, considering Google evergrowing power and

If they really want to go this way they should come to terms with two main issues:

Gain some content authority

They should get a rid of all those bots and try to better develop and organize a following system able to guarantee some sort of authority: too many people add friends randomly trying to get hopefully followed themselves. This can affect link reputation and ranking system, if they’re really keen to develop one. I guess this is the first issue the should deal with.

Get safe and make people feel safer

Hacking Twitter is a bloody joke. It’s unbelievable easy. They must deal with it and sort things out as soon as possible. No service can grow in the market if people do not feel safe enough to use it and share data.

However, Twitter is still able to seduce investors. I guess it’s the proof that its search model could really work anyway. New rumors are spreading about Apple considering investing some bucks on it.
Apparently this first quarter Apple’s financial result make people wonder what will be the next step: maybe buying Twitter or jump into the videogame bandwagon with Electronic Arts?

Whatever will be, Twitter has already gained a prominent position into the market, soon things will change, and Google will have to make its move.

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