Something big must be going on in between Google and Twitter.
1. Twitter started ranking on Google SERPS.
This means that Google recognized Twitters in nowadays web search results as well as it’s brand.
Therefore Twitter is becoming the next service to be flooded with bogus account filled with keywords. This usually happens when a service really goes mainstream and internet markeeters start exploiting it massively…
2. Google has opened his own account on Twitter.
They set up different accounts for each one of their top services.
This is the very first message posted:
For those who are not familiar with binary code, this means I’m feeling Lucky
I do not want to draw any conclusion from this, but looking back at previous Google acquisitions timeline, I would not be surprised if big G is getting ready to put his hands on Twitter.
In 2003 Google purchased Blogspot, realizing the web was not only made by websites. Three years later they bought Youtube, since the web was not only websites and blogs. I think they’ve just realized the internet is made also of asincronous short messages…
As reported by the of
ficial Google Analytics Blogs, it is now possible to find out how many users are using an Iphone to browse your pages. Rather than a revolution it’s just another natural step towards the complete segment management feature of Analytics.
If you’re getting curious about this, take a look to this page, the guys at Google analytics know pretty well how to explain the segment feature. It’s kind of tricky at first, you just need to get used to it and it’s perfect.
Anyway, it could be cool to be able to get stats not only from Iphone users but also from all top-class mobile users. If you are into this, this guy who looks pretty much into analytics just came out with a regular expression which discriminates browsers for screen resolutions, hence finding out who’s got an tiny mobile browser.
I always loved WordPress for it’s ease to use, user friendly interface, ever growing library of add-ons. All these qualities have contributed through the years in making WordPress the latest CMS revolution for the masses, allowing anyone to set up his own little space on the net.
At first I used to copy and paste the analytics code into the footer. Kind of lame I must say. If you’re using a template with a auto-update feature be ready to copy and paste again your analytics code when the latest update comes out.
In order to avoid this are available two tools which might make life easier while working on Analytics and WordPress
Google Analytics for WordPress: it features Google Image tracking which means that traffic from Images would be considered as a proper source instead of just as a referrer. Quite of a bonus considering how much traffic might come from Image sometimes.
Google Analyticator: This one is good as well. The bonus comes with the chance to embed code directly into pages from wordpress front-end.
It’s not over yet… I’ll describe some nice trick to twek your analytics account and get even more data about your blog… stay tuned.
February 20, 2009
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SEO
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seo code mistakes at semwired.com
While working on different SEO projects, I noticed several common development mistakes which can seriously affected rankings on the SERPS. I’ll go through a quick list of coding mistakes, general code structure and scripts.
1. Title tag not the first one inside the head tag
Considering how the title tag is important in SEO I wonder why loads of developers still make this mistakes. The right order of tags should be <head> and right after that <title>. Recently I bumped into a website on developed on .net and IIS in which the very first tag in the <head> section was a <script> linked to a external Javascript. In this case search engine might overlook the title tak and focus on the java link which will end up for being 100% useless since does not have any meaning to them. Needless to say fixing the <head> tag will be one of the top priorities for this site seo strategy.
Moreover the majority of the SEO tools available (IBP and WebCEO) usually point this out in their optimization page scan: there’s no way to miss this one really.
2. Stop words
To be honest, I’m not advocating the complete purge of stop words. Just like any other average user I’m not really into weird nonsensical machine tipe of titles but sometimes avoiding them may reveal an helpful trick especially when it comes to gain more space to include keywords or relevant words into titles. Less stop words means more keyword sometimes.
3. Keyword at the end of tag title or not present
Title and other tags have to be generally optimized thinking of the keyword we want a peg to be ranked for. What’s the point of working on a title tag without a relevant keyword to be stick on it?
4. Full-length embedded Javascript
I know sometimes javascript has to be there but why not putting a link to an external file instead of copy the whole thing? It’s kind of obvious that search engine cannot process java, otherwise we would not need to download a java virtual machine… Moreover Javascripts increase page size and do not increase keyword values since it’s code and has not semantic value.
5. Images with weird / random names and random ALT tags
People usually underrates ALT tags and image filenames in Google. Since my main focus on SEO is using even the tiniest piece of code to embed references and relevant keywordsg (not excessing though), ALT tags provide a priceless chance to embed some more words. So why not filling it up with your favourite keyword? Well, too many underestimate the power of alt tags… Same applies to images filenames which help drive traffic from Google Images and Windows Live. Since I’m talking about development mistakes, I’m not expecting coders to be SEO-minded and fill ALT tags with relevant keywords. However it would be nice to have tags filled up.
November 10, 2008
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News
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Google Official Blog
However, after four months of review, including discussions of various possible changes to the agreement, it’s clear that government regulators and some advertisers continue to have concerns about the agreement. Pressing ahead risked not only a protracted legal battle but also damage to relationships with valued partners. That wouldn’t have been in the long-term interests of Google or our users, so we have decided to end the agreement.
So Google basically was afraid to be catched by the US Antitrust and bang! they broke the deal. Nice strategy indeed. Now Yahoo is looking to get and agreement with Microsoft, nice move but isn’t it a bit too late?