We all know SEO is not science: most of SEO practices come from direct experience or reliable source but there’s som much uncertainity that makes everything blend into doubts.
That’s the reason why advices coming straight from Matt Cutts or the Google webmaster blog should be taken definetely seriously. We’ve already seen Matt getting into certain topics put into the spotlight of the SEO community and giving useful (altough sometimes ambigous) insight.
This time he realeased a bunch of slides he presented to the 2009 San Francisco Wordcamp
Following is a resume of the main points he discussed:
Crawlers and PageRank algorithm
- Google spiders go crowling pages in a pagerank order: highest pagerank pages get crawled before pages with a lower pagerank
- Being relevant and reputable is the actual criteria that works behind the Page Rank
Keywords and content optimization
- When it comes to keywords, put yourself into the user shoes: think about what he would type in his search string
- Do not think about stuffing your pages with keywords: write naturally.
- ALT attribute are handy (3-4 relevant words)
- Set your permalink to domain.com/post-title (setting -> reading -> custom permalink structure /%postname%/)
- Modify your titles and file names (urls) acconrding to the content