While working on different SEO projects, I noticed several common development mistakes which can seriously affected rankings on the SERPS. I’ll go through a quick list of coding mistakes, general code structure and scripts.
1. Title tag not the first one inside the head tag
2. Stop words
To be honest, I’m not advocating the complete purge of stop words. Just like any other average user I’m not really into weird nonsensical machine tipe of titles but sometimes avoiding them may reveal an helpful trick especially when it comes to gain more space to include keywords or relevant words into titles. Less stop words means more keyword sometimes.
3. Keyword at the end of tag title or not present
Title and other tags have to be generally optimized thinking of the keyword we want a peg to be ranked for. What’s the point of working on a title tag without a relevant keyword to be stick on it?
5. Images with weird / random names and random ALT tags
People usually underrates ALT tags and image filenames in Google. Since my main focus on SEO is using even the tiniest piece of code to embed references and relevant keywordsg (not excessing though), ALT tags provide a priceless chance to embed some more words. So why not filling it up with your favourite keyword? Well, too many underestimate the power of alt tags… Same applies to images filenames which help drive traffic from Google Images and Windows Live. Since I’m talking about development mistakes, I’m not expecting coders to be SEO-minded and fill ALT tags with relevant keywords. However it would be nice to have tags filled up.