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Being able to track all clics from our Adwords campaigns is becoming more and more important, even when clics come from mobile devices.

A few months ago Google officially announced the launch of Adwords for mobiles, answering to the growing importance of mobile devices also amongst advertisers.

Now, advertisers will be able to display ads exclusively on mobile devices, create campaigns for them, and get separate performance reporting. If you prefer not to show your desktop ads on these phones, you can opt out and show ads only on desktop and laptop computers.

On this side it is also quite important to be able to track clics coming from Adwords ads displayed through mobile devices.

The ValueTrack It works both for search and display networks and it can be used to both automatically redirect traffic to a mobile-optimized version of your website http://www.yoururl.com/{ifmobile:movil}

On the other hand it can also be used to actually track down those clics, showing you url www.yoururl.com?type={ifmobile:telefono}

As reported by the official Google Analytics Blogs, it is now possible to find out how many users are using an Iphone to browse your pages. Rather than a revolution it’s just another natural step towards the complete segment management feature of Analytics.

If you’re getting curious about this, take a look to this page, the guys at Google analytics know pretty well how to explain the segment feature. It’s kind of tricky at first, you just need to get used to it and it’s perfect.

Anyway, it could be cool to be able to get stats not only from Iphone users but also from all top-class mobile users. If you are into this, this guy who looks pretty much into analytics just came out with a regular expression which discriminates browsers for screen resolutions, hence finding out who’s got an tiny mobile browser.