Omniture launches Facebook analytics solution
June 3, 2009 • Analytics, Online Marketing • Comments
Nowadays we all know the importance of social networks in online marketing. According to this press realease, Omniture is aiming to get his own share in the social media analytics with a specific solution.
If you think about tracking traffic from Facebook is quite of a deal indeed. There’s no specific referrer, no way to track users or pages back.
Even when we decide to launch a campaign using custom-made application, it’s pretty hard to get any statistic feedback on their use and the engagement with users.
A specific add-on was obviously needed.
It is called Double App Measurement for Facebook. The dashboard looks pretty much like this:
Anyway, if you are not using Sitecatalyst from Omniture you can still have a glimpse of social networks analytics with Google Analytics check this post I wrote some time ago: How to track visits from social bookmarks with Google Analytics .