Measuring social media ROI can be quite a hassle sometimes. The main misconception begins where the wrong metrics are being used, considered that we’re dealing with an environment of its own which cannot be analysed with the most traditional kpi’s.
Some really truthful insights about social media and ROI, from now on better known as return on ignorance:
Since the semantic web is getting closer, new metrics and methods of analysis appear. If sentiment analysis is already a well discussed topic in social media is becoming also important when having to deal with most common search engine optimization.
This presentation gives a brief general outline about the topic, also giving some good resources for further reading, beside explaining in detail by a strictly logical point of view, the way specific sentiment analysis tool might actually work. Definitely the next hot topic in SEO world.
If you have been wondering what happened in Social Media during the past year, here’s a funny summary from Rob Cottingham. From the launch of Google Wave to Wikileaks hitting newspapers headlines, you’ll find pretty much everything that happened. Enjoy!
We should never underestimate powerpoint presentation, especially when it comes to explain stuff like marketing, branding, ROI, ROE, metrics and online marketing.