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Posts Tagged ‘ social media ’

Social Media ROI, aka return on ignorance

March 26, 2011 • Online Marketing, Social Media • Comments

Measuring social media ROI can be quite a hassle sometimes. The main misconception begins where the wrong metrics are being used, considered that we’re dealing with an environment of its own which cannot be analysed with the most traditional kpi’s.
Some really truthful insights about social media and ROI, from now on better known as return on ignorance:

Social Media is Dead. Long Live Social Media ROI

SEO Sentiment Analysis

February 6, 2011 • internet, Online Marketing, search, SEO, Social Media • Comments

Sentiment Analysis: the next big thing in SEO?

Since the semantic web is getting closer, new metrics and methods of analysis appear. If sentiment analysis is already a well discussed topic in social media is becoming also important when having to deal with most common search engine optimization.
This presentation gives a brief general outline about the topic, also giving some good resources for further reading, beside explaining in detail by a strictly logical point of view, the way specific sentiment analysis tool might actually work. Definitely the next hot topic in SEO world.
View more presentations from CJ Jenkins.

Facebook Demographics 2011

January 27, 2011 • internet, News, Online Marketing, Social Media • Comments

Facebook Demographics 2011

2010 a year in Social Media

January 22, 2011 • Online Marketing, Social Media • Comments

If you have been wondering what happened in Social Media during the past year, here’s a funny summary from Rob Cottingham. From the launch of Google Wave to Wikileaks hitting newspapers headlines, you’ll find pretty much everything that happened. Enjoy!

10 high-quality social media presentations

June 16, 2009 • Freebies, internet, Online Marketing • Comments

10 high quality awesome social media presentationWe should never underestimate powerpoint presentation, especially when it comes to explain stuff like marketing, branding, ROI, ROE, metrics and online marketing.

At eConsultancy they made available 10 high quality powerpoint presentations about social media and online marketing.

Pretty useful stuff, for instance when it comes to explain web 2.0 to internet-skeptic clients :)